Kym learns the secrets to capturing peoples attention with author Ben Parr.

Everyone seems to be distracted today thanks to technology and so much noise online. Fortunately Ben Parr, author of "Captivology: The Science of Catching People's Attention" was able to do just that with Kym. He has the secrets to capturing the attention of customers, partners, investors and more. He explains the tiers of gathering people's attention being similar to a fire from ignition to kindling to bonfire, why his book is not a how-to for self-promoters, and how violating expectations of your customers might just be your key to success.

Ben and Kym also respond to several callers:

• John McMillian- What is the best way to get investors to open and look at your email?
• Michael Harmell- Ben's top "Do's and Don'ts" to startups looking for fundraising.
• Hans Horchner-How to sell non-exclusive licenses to companies like Uber, Tesla, Google and Volkswagen.
• Scott Kennedy-How do you captivate the individual with a story when collective action is needed to make a difference in a field?
• Thuy Lee- Will starting a non-profit help promote your for-profit business? When is that a good fit?
• Wendy Burkhart-We have an app we're creating that helps baby boomers find roommates. How can we tell our story in the most effective manner to get customers?
• Grace Cerrone- What is the best way to tell a heartfelt story when people believe they already know your brand? Basically, how do you create a new brand association with an already familiar brand when you buy a domain name previously used by another party?

 

To have your questions answered by Kym and her guests call 1-800-516-1220 on Thursdays from 2:00-3:00 p.m. (PDT)

 

Don't Forget to register for our upcoming seminar on Thursday, November 5th at the Elks Lodge in Palo Alto. Click HERE to sign up!

 

Email your money question to [e-mail] , or call the show at 1-800-516-1220 from 2:00-3:00 p.m. (PDT)

 

Call 1-888-762-2423 for Wealth Management and Financial Planning services or visit www.NewFocusFinancial.com.